The Most Important Metric in Marketing
In general, the first phase in customer generation marketing is to build “NEED-TO-HAVE” vs. “NICE-TO-HAVE” digital advertising campaigns. To make sure you’ve got the basics covered before you start building more advanced campaigns. You’d be shocked how many companies focus on cutting …
What Start-Ups and Product Launches Need to Know About Digital Advertising
Startups that need to be cash-flow sensitive while driving revenue quickly need to focus on the Core 4: Tradename SEM Social Network and Banner Ad Retargeting Social Network Custom Audience Targeting (CAT) Optimized Landing Pages These must-have elements of digital marketing should …
Why it’s Important to Be Up on Social Media Trends
While not essential for your personal life, from a professional standpoint – regardless of the career you have – staying on top of social media trends allows you to understand: How you can contribute to the conversations within your professional ecosystem On …
Dollars Out, Customers In: Why Facebook is Winning
When it’s all about getting out the right message, at the right time for a fair price, Facebook and Instagram have it down to a science, continuing their reign as the primary direct response, customer generating platforms in social media. There are …
Data-Driven Decision-Making
If content is king, then data is queen, and she should be in the driver’s seat of your team’s decision-making. At an executive level, CEOs and CMOs need to care about cost-per-customer acquisition on two or three levels: At the channel level …
SEO vs SEM: Why Focusing on SEM Supports Scalability & ROI
For the majority of High Value B2C and B2B enterprises, let’s focus on building scalable, highly-indexed-to-be-ROI-positive SEM campaigns on Google, Bing (Microsoft), and Yahoo (which will eventually disappear beyond 2020). Because we care about tactics that are highly correlated with successful customer …
CEO’s, are You Asking The Right Questions of Your Marketing Leaders?
While every project is unique and requires specific resources, creative, and strategic assets, there are high-level questions CEO’s should be asking throughout and at the conclusion of campaigns. These questions nearly always lead to better thinking AND more focused conversations: WHAT: … …
Marketing & Sales Working Together
It should go without saying that digital media and integrated CRM technologies have changed how sales and marketing teams work together. But exactly how? And what do you need to keep an eye out for in YOUR company to ensure global best …
Getting Serious About Marketing ROI in Social Media
How can you prepare your business to be competitive on social, beyond just talking about “likes” and “shares”? What if you – and your boss – care about real things like leads, new customers, and net new revenue? From a paid digital …
Must-haves for Relevant Marketing
To be relevant in profitable customer generation marketing for 2019 and beyond, understanding current best practices is essential. So what are the best methods? I call them the “Core Four,” and they are the low-hanging fruit – the low cost, highly impactful …