Net New Customer Generation: The PathDecember 04, 2019
At a high level, you need to know that the journey in B2B and High Value B2C net new customer generation is a path that follows a flow.
The Four Stages of the B2B and B2C Sales Cycle are:
1. Drive consumer action
· TRUE Omni-Channel Advertising: Google, Bing, Yahoo! Facebook, Instagram, LinkedIn, Direct Mail, Display, Email
2. Convert actions into leads
· ROI-focused web design and optimization + prospect nurturing via digital retargeting
3. Convert leads into customers
· Omni-channel lead nurturing, direct mail/email, social, text/automated voice
4. Optimize using data to spend a dollar better today than you did yesterday.
· Make sure you are pulling in CRM data and marrying that with front end ad spends to get the cost per acquisition