While not essential for your personal life, from a professional standpoint – regardless of the career you have – staying on top of social media trends allows you to understand:
- How you can contribute to the conversations within your professional ecosystem
- On what platform(s) you can contribute that will work for what you have to say
- What will help better establish your standing as a professional or help drive more awareness and customers
Not everyone wants to be known as a thought leader in their field (and that’s okay). However, it is essential to have a legitimate digital presence on at least one social platform if you wish to be taken seriously in your career in the 21st Century, especially at a senior level.
And if you could care less about career advancement or if you’re already at the top of the ladder running your own business, then you certainly care about getting more customers or interacting with your existing customers to drive sales and improve customer loyalty. Being on top of social media trends will help you in both cases.
