Deploying Dollars on Paid Social
It’s pretty simple, for 20 years, I’ve spent money in digital channels to drive customers: deploying dollars to generate sales in B2B and B2C. And what I know to be true in 2019 and beyond, is that you need to be deploying …
Ethics vs. Business
In the conclusion of my conversation with “The Watch List,” I share a few more thoughts on free speech, censorship, and ethics vs. business. Watch the video …
Digital Advertising
In the continuation of my conversation with “The Watch List,” we discuss social media platforms, digital advertising on Facebook and Google, and my thoughts on Microsoft. Watch the video …
Free Speech & Social Media
Thanks to The Watch List (TD Ameritrade) for having me on to talk more about Facebook and free speech in the era of social media. Watch the video …
Facebook & Privacy Concerns
Putting marketers like me—and agencies like mine—to the side, has Facebook significantly addressed privacy concerns and real vs. fake news? I discussed this with the host of Indus Special, in the continuation of our recent conversation. While on one hand Facebook has …
Facebook & Privacy
My recent conversation with Indus Special addressed the frequently asked question, “Is Facebook actually doing anything about privacy?” And the answer is… “kind of.” To explain, agencies are the pipeline for Facebook’s revenue, and digital advertisers, their clients, and other agencies like …
Social Media Platform Growth & Revenue Trends
In this recent segment with Indus Special, we discuss social media platform growth and revenue trends in an era of privacy breaches and increased user caution. The big picture? For Facebook, Twitter, LinkedIn, and Google they’ve experienced “explosive” year-over-year growth. Why? In …
9 of the biggest mistakes startup entrepreneurs make
Source: Business Insider You’ve got a great idea, you’re brimming with enthusiasm, and you’re pretty sure that the world is going to beat a path to your door to buy your new product or service. But the road ahead will be filled …
The Small Details Make Search Engine Marketing Work
It’s amazing how thin the line is between a Google Ads (or Bing) campaign that has a great cost per acquisition and ROI and one that misses the mark where you feel like shutting down the whole paid search channel. It’s not …
How to Know You’re Hiring a Good Digital Agency
Would you hire a law firm for trial if the partners at the firm hadn’t ever litigated? Would you go to a dentist to operate on your eye? In the 21st Century, one-stop shops and/or teams that are led by executives who …