The Religion of Digital & Direct ResponseJanuary 06, 2020
I want to convert you to the data driven culture of companies who have embraced 21st Century Digital and Direct Marketing. It’s not based on the false gods of your feelings or the anecdotal “I think” mindsets of your forefathers’ marketing practices. It’s a newer marketing belief system (circa Oct 2000 with the birth of Google AdWords) where every dollar is held accountable for a Return on Investment. 21st Century Digital works hand in hand with traditional sales practices to drive results.
In the majority of our conversations with CEOs, Presidents, and Chief Marketing Officers and VPs of Marketing regarding if they have confidence in the quantifiable, 100% attributable understanding of the exact customer generation outcomes of their marketing campaigns, there is a consistent answer: They have little confidence, and almost none when it comes to the direct relationship to ROI from said customer generation efforts.