Blog

One of the biggest mistakes I see C-level executives and companies make from a marketing and branding standpoint is being handcuffed TO the brand. And while brand is important, the most important things to identify are: · WHO your company is in …

Driving traffic, often, to landing pages and websites you control (vs. your company’s organic page inside the social network) allows you to be much more able to make the person DO something.   Simply: If you’re not using landing pages, and your …

In this segment from my wide-ranging conversation with SarderTV, we talk more about why it’s important for CEO’s to have a basic understanding of digital marketing: · to appropriately hire and manage a strong marketing team; · to recognize the standards and …

Thanks to “The Authors Show” for having me on to talk more about my new book “The CEO’s Digital Marketing Playbook.” This book is about: · creating new, or engaging with current, customers; · driving more revenue and profit; · and the …

Is your company ready for a more advanced next step in your journey of more actionable and advanced analytics? I would contend that the rather significant investments in your: · Employees’ time; · Your marketing and IT budget; and · Emotional bandwidth/focus …

Consider the customer journey of a person completely unaware that they need anything, let alone that they know about your company, to the point of sale where they become a faithful new customer in your CRM. The only digital channels where you …

Your customer’s journey into your sales funnel happens way before the day they click on an ad. Check out the images below to see what most companies view as the sales funnel, and what the sales funnel in the 21st Century really …

At a high level, you need to know that the journey in B2B and High Value B2C net new customer generation is a path that follows a flow. The Four Stages of the B2C & B2B Sales Cycle are: Drive consumer action …

The information below offers the activities—both high level and granular by channel—to demand from your marketing agency partner and/or your in-house sales and marketing team. This is the full package—the full working fiefdom with all the king’s horses and men and employees …

This is what your future marketing funnel should look like for net new customer generation. Viewed as a horizontal journey, the new consumer experience can be imagined with these stages and tactics, ideally supplemented with high quality call centers and customer nurturing …