The Mistake of Getting Handcuffed to Your BrandNovember 16, 2019
One of the biggest mistakes I see C-level executives and companies make from a marketing and branding standpoint is being handcuffed TO the brand.
And while brand is important, the most important things to identify are:
· WHO your company is in the marketplace and
· WHY you’re different
Essentially, why you versus your competitors?
Watch the video: https://www.linkedin.com/posts/thomasjdonohoe_marketing-b2b-digitaladvertising-activity-6597860753494106112-GPDr