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The Mistake of Getting Handcuffed to Your Brand

One of the biggest mistakes I see C-level executives and companies make from a marketing and branding standpoint is being handcuffed TO the brand.

And while brand is important, the most important things to identify are:
· WHO your company is in the marketplace and
· WHY you’re different

Essentially, why you versus your competitors?

Watch the video: https://www.linkedin.com/posts/thomasjdonohoe_marketing-b2b-digitaladvertising-activity-6597860753494106112-GPDr