Why it’s important for CEO’s to have a basic understanding of digital marketingNovember 10, 2019
In this segment from my wide-ranging conversation with SarderTV, we talk more about why it’s important for CEO’s to have a basic understanding of digital marketing:
· to appropriately hire and manage a strong marketing team;
· to recognize the standards and understand the potential profitability expectations for marketing
· to select an appropriate, legitimate agency to execute your company’s campaigns and generate customers (if not keeping digital marketing in-house).