Why it’s important for CEO’s to have a basic understanding of digital marketing

In this segment from my wide-ranging conversation with SarderTV, we talk more about why it’s important for CEO’s to have a basic understanding of digital marketing:

· to appropriately hire and manage a strong marketing team;
· to recognize the standards and understand the potential profitability expectations for marketing
campaigns;
· to select an appropriate, legitimate agency to execute your company’s campaigns and generate customers (if not keeping digital marketing in-house).

Watch the video: https://www.linkedin.com/posts/thomasjdonohoe_sardertv-ceo-marketing-activity-6597129285436223489-Vz8v