Author: rgalassi

Consider the customer journey of a person completely unaware that they need anything, let alone that they know about your company, to the point of sale where they become a faithful new customer in your CRM. The only digital channels where you …

Your customer’s journey into your sales funnel happens way before the day they click on an ad. Check out the images below to see what most companies view as the sales funnel, and what the sales funnel in the 21st Century really …

At a high level, you need to know that the journey in B2B and High Value B2C net new customer generation is a path that follows a flow. The Four Stages of the B2C & B2B Sales Cycle are: Drive consumer action …

The information below offers the activities—both high level and granular by channel—to demand from your marketing agency partner and/or your in-house sales and marketing team. This is the full package—the full working fiefdom with all the king’s horses and men and employees …

This is what your future marketing funnel should look like for net new customer generation. Viewed as a horizontal journey, the new consumer experience can be imagined with these stages and tactics, ideally supplemented with high quality call centers and customer nurturing …

In general, the first phase in customer generation marketing is to build “NEED-TO-HAVE” vs. “NICE-TO-HAVE” digital advertising campaigns. To make sure you’ve got the basics covered before you start building more advanced campaigns. You’d be shocked how many companies focus on cutting …

Startups that need to be cash-flow sensitive while driving revenue quickly need to focus on the Core 4: Tradename SEM Social Network and Banner Ad Retargeting Social Network Custom Audience Targeting (CAT) Optimized Landing Pages These must-have elements of digital marketing should …

While not essential for your personal life, from a professional standpoint – regardless of the career you have – staying on top of social media trends allows you to understand: How you can contribute to the conversations within your professional ecosystem On …

When it’s all about getting out the right message, at the right time for a fair price, Facebook and Instagram have it down to a science, continuing their reign as the primary direct response, customer generating platforms in social media. There are …

If content is king, then data is queen, and she should be in the driver’s seat of your team’s decision-making. At an executive level, CEOs and CMOs need to care about cost-per-customer acquisition on two or three levels: At the channel level …