Author: rgalassi

For the majority of High Value B2C and B2B enterprises, let’s focus on building scalable, highly-indexed-to-be-ROI-positive SEM campaigns on Google, Bing (Microsoft), and Yahoo (which will eventually disappear beyond 2020). Because we care about tactics that are highly correlated with successful customer …

While every project is unique and requires specific resources, creative, and strategic assets, there are high-level questions CEO’s should be asking throughout and at the conclusion of campaigns. These questions nearly always lead to better thinking AND more focused conversations: WHAT: … …

It should go without saying that digital media and integrated CRM technologies have changed how sales and marketing teams work together. But exactly how? And what do you need to keep an eye out for in YOUR company to ensure global best …

How can you prepare your business to be competitive on social, beyond just talking about “likes” and “shares”? What if you – and your boss – care about real things like leads, new customers, and net new revenue? From a paid digital …

To be relevant in profitable customer generation marketing for 2019 and beyond, understanding current best practices is essential. So what are the best methods? I call them the “Core Four,” and they are the low-hanging fruit – the low cost, highly impactful …

It’s pretty simple, for 20 years, I’ve spent money in digital channels to drive customers: deploying dollars to generate sales in B2B and B2C. And what I know to be true in 2019 and beyond, is that you need to be deploying …

In the conclusion of my conversation with “The Watch List,” I share a few more thoughts on free speech, censorship, and ethics vs. business. Watch the video …

In the continuation of my conversation with “The Watch List,” we discuss social media platforms, digital advertising on Facebook and Google, and my thoughts on Microsoft. Watch the video …

Thanks to The Watch List (TD Ameritrade) for having me on to talk more about Facebook and free speech in the era of social media. Watch the video …

Putting marketers like me—and agencies like mine—to the side, has Facebook significantly addressed privacy concerns and real vs. fake news?  I discussed this with the host of Indus Special, in the continuation of our recent conversation. While on one hand Facebook has …