The Small Details Make Search Engine Marketing Work
It’s amazing how thin the line is between a Google Ads (or Bing) campaign that has a great cost per acquisition and ROI and one that misses the mark where you feel like shutting down the whole paid search channel. It’s not …
How to Know You’re Hiring a Good Digital Agency
Would you hire a law firm for trial if the partners at the firm hadn’t ever litigated? Would you go to a dentist to operate on your eye? In the 21st Century, one-stop shops and/or teams that are led by executives who …
Marketers: Stop Getting Sold on Tech You Don’t Need
There is so much white noise and wasted time when executives and marketers focus on data vs. the right data and the right reports. It’s easier to sell companies on the new fancy SaaS platform or analytics package when they should really …
Why B2B an B2C Marketing Needs to Understand Rich Media Better
WHY RICH MEDIA IS ESSENTIAL in 2019 “If you’re not testing, you’re not learning.” A few years ago, even as recently as 2017 for some verticals, you could get away with being phenomenal digital media buyer – ninjas at SEM, paid social …
The Challenges in B2B & High Value B2C Marketing
I’m not saying that digital marketing and sales is easy in the eCommerce space, but sometimes when I think about the challenges marketers and executives face in customer generation in B2B and High Value B2C, it’s crazy! Long sales cycles. The need …
Good Digital Marketing Today vs. 10 Years Ago
10 years ago, it was enough to run Google AdWords and drive prospective customers to your homepage. In 2019, 2020 and beyond, you have to have a sophisticated digital media portfolio of ROI-sensitive to the keyword or ad level in SEM, Paid …
What to Insource vs. Outsource in Digital Marketing
In the digital marketing world, I’ve seen a massive amount of bad and good decisions and examples of companies choosing to insource or outsource some or all of their digital marketing. Web design, reporting and analytics, digital media buying, copywriting and other …
The Best 2 Pieces of Advice for Entrepreneurs and Small Business Owners
I often get asked for advice from entrepreneurs and small business owners, especially relating to their new endeavors or product lines. It’s incredible to me how wildly different the popular pieces of advice on social media are from the reality of the …