What Makes a Good Business Leader?
VULNERABILITY = A GOOD BUSINESS LEADER We talk a lot about what makes a good employee, but what makes a good executive? What makes a good CEO? I certainly wasn’t born to be good at being a C Level person; and I’ve …
Being Thankful During the Hustle
My wife is a practicing psychologist and that, among other good conversations in social media, has me very aware of not taking things for granted in my personal life. That the journey and loving the journey in life isn’t to be missed; …
The Best Attribute to Look for in an Employee
WHY OWNERSHIP IS THE GREATEST EMPLOYEE SKILL There’s been quite a bit of talk in social media about what skill sets or personality traits make a great employee…and I think we’re missing a big one. What’s popular/being talked about? Self-awareness? Raw talent? …
Why B2B an B2C Marketing Needs to Understand Rich Media Better
WHY RICH MEDIA IS ESSENTIAL in 2019 “If you’re not testing, you’re not learning.” A few years ago, even as recently as 2017 for some verticals, you could get away with being phenomenal digital media buyer – ninjas at SEM, paid social …
The Challenges in B2B & High Value B2C Marketing
I’m not saying that digital marketing and sales is easy in the eCommerce space, but sometimes when I think about the challenges marketers and executives face in customer generation in B2B and High Value B2C, it’s crazy! Long sales cycles. The need …
Good Digital Marketing Today vs. 10 Years Ago
10 years ago, it was enough to run Google AdWords and drive prospective customers to your homepage. In 2019, 2020 and beyond, you have to have a sophisticated digital media portfolio of ROI-sensitive to the keyword or ad level in SEM, Paid …
What to Insource vs. Outsource in Digital Marketing
In the digital marketing world, I’ve seen a massive amount of bad and good decisions and examples of companies choosing to insource or outsource some or all of their digital marketing. Web design, reporting and analytics, digital media buying, copywriting and other …
The Best 2 Pieces of Advice for Entrepreneurs and Small Business Owners
I often get asked for advice from entrepreneurs and small business owners, especially relating to their new endeavors or product lines. It’s incredible to me how wildly different the popular pieces of advice on social media are from the reality of the …
