Interview with Bold TV

In this segment with BoldTV, we boil down the digital marketing strategies, questions and advice I share in my new book “The CEO’s Digital Marketing Playbook.”

Big picture: search engines and social networks are the way customers find the things they want to engage with and buy; and at the end of the day, while brand and reputation are both important…

Are you (or your hired digital marketing agency) spending money responsibly on advertising that is actually yielding good customers?

About 80% of CEO‘s and companies aren’t doing the baseline, low-hanging fruit when it comes to digital advertising, and this book is the jumping off point to get started on those initial tactics, moving toward the more advance strategies in time.

Watch the video: