The Religion of Digital & Direct Response
I want to convert you to the data driven culture of companies who have embraced 21st Century Digital and Direct Marketing. It’s not based on the false gods of your feelings or the anecdotal “I think” mindsets of your forefathers’ marketing practices. …
Why I wrote “The CEO’s Digital Marketing Playbook”
In this segment from my wide-ranging conversation with SarderTV, we talk more about why I wrote “The CEO’s Digital Marketing Playbook.” Watch the video: https://www.linkedin.com/posts/thomasjdonohoe_sardertv-b2b-b2c-activity-6605099976424988672-_fM7/ …
4 recommended organizations to join
Thanks to Rhett Power and Power Lunch Live for having me on during his week in Charleston, SC. In this clip, we discuss four recommended organizations to join for business owners, entrepreneurs and executives: · YPO (Young Presidents’ Organization) · EO (Entrepreneurs’ …
What CEOs should be getting from their marketing
In my recent interview with SarderTV, we covered a range of topics including: What information CEOs should be getting from their marketing o Monthly o By campaign o Cost per sale Watch the video: https://www.linkedin.com/posts/thomasjdonohoe_marketing-b2b-b2c-activity-6594957532437991424-42Ny …
Net New Customer Generation: The Path
At a high level, you need to know that the journey in B2B and High Value B2C net new customer generation is a path that follows a flow. The Four Stages of the B2B and B2C Sales Cycle are: 1. Drive consumer …
The most effective platforms for digital advertising
In my recent interview with SarderTV, we covered a range of topics including the most effective platforms for digital advertising. The takeaway: #Google and #Facebook are fine-tuned for success and are the MOST: Effective Profitable Scalable These two platforms are the biggest …
Focus on ROI
THIS IS NOT SAYING THAT BRANDS DON’T HAVE VALUE. Or that doing things that can help elevate your brand and build an audience for the long-term aren’t valuable. They do! But all too often, we invest too heavily on activities that are …
Who should read “The CEO’s Digital Marketing Playbook”
In this segment from my wide-ranging conversation with SarderTV, we talk more about who should read “The CEO’s Digital Marketing Playbook:” CEOs CMOs Marketers Small Business Owners Watch the video: https://www.linkedin.com/posts/thomasjdonohoe_sardertv-b2b-b2c-activity-6603289816119422976-wxUw/ …
From “The CEO’s Digital Marketing Playbook”
“Build a creative strategy that is the wellspring for ads, landing pages, shared stories, etc. to make the Cost Per Acquisition cheaper and is Rich Media First (ex: video as standard, static images as backup). Pretty designs more often don’t sell and …
Interview with Bold TV
In this segment with BoldTV, we boil down the digital marketing strategies, questions and advice I share in my new book “The CEO’s Digital Marketing Playbook.” Big picture: search engines and social networks are the way customers find the things they want to …
