The Small Details Make Search Engine Marketing Work
July 05, 2019
It’s amazing how thin the line is between a Google Ads (or Bing) campaign that has a great cost per acquisition and ROI and one that misses the mark where you feel like shutting down the whole paid search channel. It’s not …
Marketers: Stop Getting Sold on Tech You Don’t Need
July 05, 2019
There is so much white noise and wasted time when executives and marketers focus on data vs. the right data and the right reports. It’s easier to sell companies on the new fancy SaaS platform or analytics package when they should really …
Why B2B an B2C Marketing Needs to Understand Rich Media Better
July 05, 2019
WHY RICH MEDIA IS ESSENTIAL in 2019 “If you’re not testing, you’re not learning.” A few years ago, even as recently as 2017 for some verticals, you could get away with being phenomenal digital media buyer – ninjas at SEM, paid social …
